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Amazon began piloting a tool last week that lets brands in its Brand Registry program in the US email marketing materials to customers who “follow” the brand (Annie Palmer/CNBC)

Annie Palmer / CNBC:
Amazon began piloting a tool last week that lets brands in its Brand Registry program in the US email marketing materials to customers who “follow” the brand  —  – Amazon recently began piloting a tool for some companies to communicate with customers who opt to follow them.

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