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Bain & Co: social commerce accounted for ~44% of Southeast Asia’s $109B e-commerce market in 2020; Vietnam leads with 65% adoption while Thailand is at ~50% (Prim Chuwiruch/Bloomberg)

Prim Chuwiruch / Bloomberg:
Bain & Co: social commerce accounted for ~44% of Southeast Asia’s $109B e-commerce market in 2020; Vietnam leads with 65% adoption while Thailand is at ~50%  —  – Shopping via social media gains popularity in Southeast Asia  — Hit by Covid, retailers use chat apps to speak with customers

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