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Jeff Bezos beat the National Enquirer by bypassing media and appealing directly to regular people, retaliating with the brutal efficiency used to build Amazon (Brad Stone/Bloomberg)

Brad Stone / Bloomberg:
Jeff Bezos beat the National Enquirer by bypassing media and appealing directly to regular people, retaliating with the brutal efficiency used to build Amazon  —  When a gossip rag went after the CEO, he retaliated with the brutal, brilliant efficiency he used to build his business empire.

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