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Zynga to acquire Chartboost, a mobile programmatic ad service reaching 700M+ MAUs, for $250M in cash; Zynga says deal will help it grow as IDFA changes roll out (Dean Takahashi/VentureBeat)

Dean Takahashi / VentureBeat:
Zynga to acquire Chartboost, a mobile programmatic ad service reaching 700M+ MAUs, for $250M in cash; Zynga says deal will help it grow as IDFA changes roll out  —  Did you miss GamesBeat Summit 2021?  Watch on-demand here!  —  Mobile game publisher Zynga has agreed to acquire mobile ad …

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